Superstar Tryouts

Retail Event   |   design, logo, 3D   |   adidas

Objective

Design an event for the unveiling of the adidas & Champs Sports collaboration at the Scarborough Town Center in Ontario. This event involved the community for the celebration of the Superstar shoe and supported a local charity. The event was given identity of Superstar Tryouts. For every pair of adidas shoes tried on, Champs donated $50. If shoes were purchased, the customer would receive an adidas t-shirt. Four t-shirts were created to reflect the culture of Toronto and the superstar shoe. A DJ booth, Plexi-bar, and additional signage were created to support the event.

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